What started it all?
Musical.ly is another short video making app which started this fever, was able to attract about 100 million active users (referred to as “Musers”). They signed a contract with Byte Dance (Chinese Company) to merge Musical.ly with China’s similar app named Doujin later known as TikTok.
The worth of the deal was reported up to 1 Billion. Since its 2014 run, Musical.ly allowed users to make short videos by lip-syncing to any sound stored on the app.
A New Beginning
This app was launched in China in September 2016 and since merging with Musical.ly and introduced to the overseas market as TikTok one year later. After Musical.ly was merged with TikTok on August 2, 2018, it has managed to lure most of the population of the world with its charm. It is available in over 150 markets and 75 languages achieving more than 500 million global users across 150 countries.
Trends found in TikTok:
There are a variety of trends within TikTok, including memes, lip-synced songs, and comedies. Duets, a feature that allows users to add their own video to an existing video with the original content’s audio. Trends are shown on the explore page on TikTok, or the page with the search logo.
The page enlists the trending hashtags and challenges among the app. Some include #posechallenge, #filterswitch, #makeeverysecondcount, #wannalisten,#pillowchallenge, #furrywar, and more.
Why is it a Fever?
So, while even having that much followers why is it’s starting to feel more and more like a fever? It’s because it’s being overused. Where ever you go, whatever you look at, at home, school or even our work office we are able to catch a slight glimpse of someone trying to have a go at it.
It doesn’t mean that people should stop using it, its just that people should be aware of their surroundings when
working on it. People are also getting careless with it and end up getting injured when trying to perform a stunt on some specific lip sync sounds.
It is highly likely to mention those who tried to perform the Kiki Challenge and got bruised in the process. So, it’s recommended to stop overdoing it and think before we leap just to get some subscribers, followers or just for the fun of it. It might prove dangerous if not careful.
A permanent ban was rumored to be placed on TikTok app by Pakistani Prime Minister Imran Khan on the eve of January 10, 2019. The move comes after a citizen, belonging to Nowshera district of Khyber Pakhtunkhwa. A complaint was filed against the mobile app on Pakistan Citizen Portal terming it a ‘social ill’.
The citizen, whose identity has been kept secret, had requested the PTA to block the TikTok application in the South Asian country. As of now, no such action has been carried out and fellow Asian users are still using TikTok app on an hourly basis.
Will the TikTok fever ever end?
The way things are going now it is highly unlikely that TikTok would be forgotten
until the end of 2019 but as the quote goes “All good things must come to an end”. There is a possibility that like other apps, games, entertainment pieces which underwent the Boom and Bust cycle, TikTok will also undergo the same treatment and will come to an end. One day or the other due to the advancement in technology and invention of other immensely intriguing upcoming apps to look forward to.